Interim Business Development Executive

Role Title: Business Development Executive 

• Growing our client base: understanding the PiC service offering and supporting the service owners to identify potential target organisations and customers; what help they might need, and why; and which of the PiC services may address their requirements.  
• Supporting client acquisition: giving support to research of specific client organisation or sector targets, working with one or more of the sales team to provide context for introductory or sales related conversations.  
• Managing our CRM system, and supporting other channels 
• Understanding and improving the channels we use: working with marketing and the sales team to effectively manage and leverage our channels and systems, with an increasing focus on AI and automation across our process from offer to opportunity: in particular ensuring good linkage between our CRM and our website functionality.  
• Managing our CRM system day-to-day, helping to ensure we are using the system efficiently and effectively, and working systematically to help build good basic disciplines around data quality and maintenance.  
• Helping to define and then execute an activity plan to cleanse and improve the data quality within our CRM to help enable effective and efficient leverage of the system.  
• Supporting the development of our best practice ‘playbook’ to support other PiC colleagues in engaging with the CRM system.  
• Supporting continuous improvement in our use of CRM, including leveraging AI and other supporting tools and applications, and supporting upskilling of the sales team to improve their ability to leverage the system.  

• Helping promote the business and build brand awareness: supporting the marketing and sales teams to design, plan, create, and maintain overall campaigns, and specific outreach marketing materials. 
• Working with the marketing and sales teams to provide practical day-to-day support in ensuring content is available for outreach channels and campaigns. 
• Helping to deliver promotion: working with the sales team, and independently, scheduling posts, monitoring engagement, and using our CRM and related software to ensure effective and efficient processes for outreach, and following-up on any responses. 
• Helping to monitor engagement: using our CRM and related software to ensure effective and efficient processes for capturing, managing, and prioritising contacts, and supporting continuous improvement of our associated systems, processes, and ways-of-working. 
• Managing customer enquiries: responding to ad-hoc customer inquiries, involving the appropriate sales team members to help perform follow-up activities, arrange meetings, and collate sales research to support these.  

• Working with the Head of Sales, supporting management, governance, and reporting for the sales and marketing functions. 
• Participating actively in PiC’s internal management and control processes. 

• Overall growth in awareness of PiC in the market, and a consequent increase in the volume of sales discussion with clients, and the total value of work sold by PiC. 
• An increase in the volume of conversations with new clients and customers.  
• Delivery of promotional campaigns to plan. 
• Evolution of the effectiveness of PiC’s outreach through better use of channels, and better leverage of processes, systems and tools.  
• Feedback from colleagues regarding collaboration and value-add to the business.  
• Market perception of PiC and our overall brand and offer.  
• Support for uplift in key metrics relating to PiC’s outreach and business development, and for an uplift in the quality of underpinning and enabling information and assets.  

• The role holder will report directly to the Head of Sales, and provide general support to the Sales team, with day-to-day working relationships with our Delivery Directors (who lead on sales) and our Head of Marketing. 

• Overall, someone with good and relevant hands-on experience in a similar organisation who can bring a strong blend of energy, digital marketing experience, and a willingness to get stuck-in with the day-to-day activities and routines required to help us grow brand awareness, brand strength, and brand engagement in our market.  
• Experience of marketing, promotion, and associated research – with the critical facility to drive continuous improvement in our activity in these areas. 
• Strong organisational and planning skills with the ability to prioritise, meet deadlines and work under pressure. 
• Strong communication and interpersonal skills with the ability to structure clearly and convey effectively key messages, and to work collaboratively with a range of individuals. 
• Strong technical knowledge related to MS Office applications (including researching bolt-on apps) and working knowledge of Pipedrive, LinkedIn and Surfe or similar digital CRM apps.  
• Working knowledge of current digital channels (e.g. LinkedIn) and the digital landscape for B2B marketing, SEO, as well as traditional channels. 
• Willingness to get into the detail and work hands-on right across our go-to-market process, but particularly within and around our CRM.  

• A positive and energetic attitude. 
• Enthusiasm - for the role and for PiC’s ambition and direction. 
• Natural curiosity to be able to learn as much as possible about PiC and our clients. 
• Technical inquisitiveness – able to research and experiment with better ways of using our technical tools and applications, and adding to them, to help drive continuous improvement in our ways-of-working. 
• A self-starter, someone who is proactive and can remain self-motivated. 
• Confidence: can work under own initiative with minimal supervision, while working remotely, but equally able to judge when to ask for guidance. 
• Commerciality: thinking about the business benefit and pay-back for each and every investment in effort.  
• Organisation: the ability to plan and organise work, and to balance and manage priorities and prioritisation.  
• Reliability and conscientiousness: ultimately ensuring records are accurate, processes are followed meticulously, tasks are successfully completed to plan, and stakeholders are managed well. 
• To be a strong team player – you thrive in a collaborative environment, working with others, readily offering support to team members when needed, and looking for the bigger picture. 
• Versatility and adaptability: happy to support a range of requirements simultaneously, prioritising effectively as required and to looking to develop the skills to do so. 
• Good communication skills: both written and verbal, with the ability to present information accurately, clearly and succinctly.