Profiel interim professional

    90 - 120
Executive in marketing and business development. Solid track record in leading change and improving commercial results and team engagement, in turbulent and fast changing settings. Always with the customer on centre stage. Proven ability to exceed customer expectations in developing new concepts and/or digital platforms. Track record in leading (international) teams and operate in complex organisations. Fluent in Dutch and English, adequate in French.

 Samenvatting aanbeveling Score: (gebaseerd op 0 aanbevelingen)

Professionele kennis en expertise:
Commitment & motivatie:
Communicatieve vaardigheden:






Business economics Erasmus University 1997 Universiteit Afgerond


mei 17 - heden

Ostrica B.V
Transition Manager (a.i.):
Oversee transformation of existing BtB business with unique investment proposition into BtC player
Supervise and initiate development of new online wealth management strategy and “go-to-market” across digital platform and traditional channels, including building brand awareness, adapt product proposition, growth hacking, sales funnel management and digitalising proposition. 

Selected Contributions: 
• Ensured development of a consumer brand, a.o. by providing online experience of wealth management services. 
• Enhanced customer acquisition through variety of integrated channels including online and call agents.

jan 17 - jan 18

Palthe stomerij
Revamping a 150-year old start-up business through a marginalised franchise organisation in dry-cleaning
Through purchase of company's brand and franchise formula by a group of investors, attained commercial goals through creation and execution of new strategy and proposition. 

Selected Contributions: 
• Added 25 new hotels to client list as premium supplier. 
• Obtained a "5-star quality stamp" for our consumer business by generating Hilton hotel group contract. 
• Development and launch of online platform for laundry services. 
• Generated NPS of 83 and achieved a loyal customer base through introduction of online platform.

mrt 16 - dec 16

Prosperry, a corporate start-up of ABN AMRO
Founding member:
Setting up a challenger bank to disrupt the wealth management industry with a Europe-wide scope
Developed a new online wealth management proposition, with responsibility for customer experience and interface, validation through client and market research, "go-to-market" strategy, branding and viability of business case. 

Selected Contributions: 
• Launch in 2017 in Germany, other markets to follow 
• Award winner for Digital Transformation and for Service at Dutch Interactive Awards 2018.

jun 15 - jul 16

ABN AMRO Private Banking International
Global Head of Marketing Development:
Improved operational efficiency and effectiveness by leading an international team of 15 central employees and 40 professionals across countries.
Directed all functions related to (digital) marketing and communications with a focus on expanding customer base and delivering sustainable revenue growth within Belgium, Dubai, France, Hong Kong, Luxembourg, Germany, Singapore, and Channel Islands. Administered design of a segmentation model for business development. 

Selected Contributions: 
• Improved effectiveness of all marketing and business development activities, resulting in cutting budget by 20%. 
• Assured increment of cross-border alignment and customer acquisition in accordance.

mrt 14 - jun 15

Director Marketing Strategy:
Promoted brand through creation and establishment of effective marketing policies.
Led all aspects of ATL and BTL operations while implementing sales and marketing campaigns as well as big data and new business initiatives. Integrated social media, content marketing, and dialogue features, which included successful viral campaign of the Netherlands and first Golden Esprix into a company's marketing strategy. 

Selected Contributions: 
• Maximised market share of mortgage stock from 19 to 25% through combination of ATL, BTL, big data analytics and product development.
• Boosted employee engagement from 4th quartile in ’13 to best quartile end ’14. 
• Accomplished commercial & organisational targets by managing a competent team of 40 specialists and a budget of EUR 12 Mio.

jan 10 - mrt 14

ABN AMRO MeesPierson
Director Marketing & Digital:
Boosted traditional network and channel acquisition in private banking by introducing online service for new customer.
Supervised all aspects of sales management, communications, and online development operations to attain desired marketing goals while heading a talented team of 35 professionals and a budget of EUR 6 Mio. Assured on-time delivery of investment service by structuring and executing a new pricing model and a multi-channel approach. 

 Selected Contributions: 
• Expanded customer base of circa 5% annually. 
• Full commercial and technical integration of ABN AMRO Private Banking and MeesPierson without noticeable client defection into declining market. 
• Optimised employee engagement scores at end of 2013 by reorganising department. 
• Adding digital development to the core tasks.

jan 10 - jan 14

Board member & Managing Director Marketing & Communications:
Re-built organisation and enhanced customer base through financial crisis and Fortis collapse.
Spearheaded and completed all assigned tasks, such as marketing planning, communications, and sales management against tight deadlines by supervising a team of 20 experts. 

Selected Contributions: 
• Conducted crisis management in customer and internal communication after Fortis collapse, ensuring growth of MeesPierson again beyond pre-crisis watermark by March ‘09. 
• Obtained best private banking award of Euro-money due to outstanding performance.

aug 11 - dec 13

Project leader for pan-ABN AMRO project on investment proposition :
Countered an industry disrupting change in regulations; next to role as Marketing Director ABN AMRO MeesPierson, 
 Led a company-wide project team, reporting to the board, for developing and implementing a new investment service offering to counter provision ban in investment industry, which would lead to the loss of approximately 25% of income. 

 Selected Contributions: 
• 10% increase in income (instead of 25% loss of income). 
• Increased customer satisfaction by 15%. 
• Reduced over time of operational efficiency by 20 % for investment advisors.

jan 08 - okt 08

Fortis Merchant Banking
Global Head of Communications:

jan 07 - jan 08

Fortis Merchant & Private Banking
Director Business Development:

jan 05 - dec 06

Theodoor Gilissen Bankiers
Director Concepts & Solutions:

jan 04 - jan 05

Theodoor Gilissen Bankiers
Director Business Development:

jan 02 - jan 04

Senior Marketer:

jan 00 - jan 02

ABN AMRO Global BancAssurance Team
Senior Project Manager:

jan 97 - dec 99

ICSB, Marketing & Strategy Consultancy
Marketing & Strategy Consultant:




Creating Shareholder Value through Financial Management Wharton - University of Pennsylvania – Philadelphia, USA 2000
Emerging Leadership Development Programme Columbia University – New York, USA 2002
Digital Marketing Strategy & Social Media Nyenrode Business University 2015



Nederlands Moedertaal
Engels Uitstekend
Frans Goed
Duits Basis

Overige vaardigheden

Areas of Expertise 
• Marketing Strategy, Planning & Analysis 
• New Product & Channel Development 
• Client Satisfaction & Acquisition 
• Process Re-structuring 
• Digital Platform Creation 
• Data driven & agile working 
 • ATL & BTL campaigning 
• Team Management & Employee Engagement 
• Issues Identification & Resolution 
• Effective Communication 
• Change Management 
• Crisis Management


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