Profiel interim professional

    90 - 120
Project lead or interim management

Strong track record in developing new business opportunities and (digital) customer propositions. From idea generation to the actual implementation and go-to-market. 

Proven ability to lead, build and engage (international) teams that deliver results in complex organisations. Fluent in Dutch and English, adequate in French.

 Samenvatting aanbeveling Score: (gebaseerd op 0 aanbevelingen)

Professionele kennis en expertise:
Commitment & motivatie:
Communicatieve vaardigheden:






Business economics Erasmus University 1997 Universiteit Afgerond


feb 19 - heden

Deskfinder, a proptech startup from DRS Makelaars
Commercial launch of the digital platform Deskfinder, including: 
• Building sales funnel and understanding of target market. 
• Improving user experience of the platform. 
• Expanding the business case for future deployment with partners.

mei 17 - dec 18

Ostrica B.V
Transition Manager (a.i.):
Transform commercial organisation by adding new BtC segment to existing BtB oriented, mid-sized asset manager with an unique investment proposition, including: 
• Development and go-to-market of new online wealth management proposition. 
• Adaption of existing product proposition. 
• Growth hacking & sales funnel management.

jan 17 - jan 18

Palthe stomerij
Palthe stomerij
Revamping a 150-year old marginalised franchise organisation in dry-cleaning, by developing and implementing a new strategy, including BtB sales and an online home delivery platform. Brand and franchise formula were acquired by group of investors in the fall of 2016. 

• Built and implement an online platform and logistics, generating a Net Promotor Score of 83. 
• Obtained a “5-star quality stamp” by acquiring Hilton hotel group as client. 
• Added 25 new premium hotels to client list.

mrt 16 - dec 16

Prosperry, a corporate start-up of ABN AMRO
Founding member:
Prospery, a corporate start-up from ABN AMRO
Setting up a challenger bank to disrupt the wealth management industry with a Europe-wide scope. 

• Concept development, set up the legal structure and building a platform and customer interface in less than 12 months. Launched in 2017 in Germany. 
• Development and detailing of the actual value proposition, including customer experience & interface. 
• Build and validate business case, including client validation and “go-to-market” strategy. 
• Award winner for Digital Transformation and for Service at Dutch Interactive Awards 2018.

jun 15 - jul 16

ABN AMRO Private Banking International
Global Head of Marketing Development:
Lead & improve the international marketing organisation. Define growth strategy and align the local initiatives with a focus on improving the digital service offering, expanding customer base and delivering sustainable revenue growth within Germany, France, Belgium, Luxemburg, Dubai, Hong Kong, Singapore, and Channel Islands. Leading an international team of 15 central marketeers and 40 professionals across countries. 

• Highest new client acquisition in 10 years. 
• Budget reduction of 20% while improving all relevant marketing KPI’s (customer satisfaction, brand recognition and client acquisition). 
• Introduction of several digitalised propositions for clients.

mrt 14 - jun 15

Director Marketing Strategy:
Lead all ATL and BTL campaigns of ABN AMRO Retail. Initiate and develop new, relevant product proposition across the full range of retail products. Integrating big data analysis in the marketing campaigns. Accomplished commercial & organisational targets by managing a competent team of 40 specialists and a budget of EUR 12 Mio. 

• Integrated strategy with social media, content marketing and dialogue features, a.o. resulting in the most successful viral campaign ever in the Netherlands (rollercoaster) and Golden Esprix. 
• Increased market share of mortgage market from 19 to 25%. 
• Added new customer solutions to payment product domain (a.o. GRIP & improved mobile banking). 
• Boosted employee engagement from 4th quartile in ’13 to best quartile end ’14.

jul 10 - mrt 14

ABN AMRO MeesPierson
Director Marketing & Digital:
Lead and integrate the marketing, sales management and communication operations of the nr1 and nr2 private bank in the Netherlands. Introducing the new brand to customers and the market, via branding campaigns as well as content marketing. Add digital and online operations to a traditional setting of private banking. Heading a talented team of 35 professionals and a budget of EUR 6 Mio. 

• Annual growth of client base by 5% annually, during integration, financial crisis & shrinking market. 
• Full commercial and technical integration without noticeable client defection. 
• Consistent top quartile with employee engagement scores. 
• Adding digital capabilities to the private bank, including very successful online client acquisition.

aug 11 - dec 13

Program manager & Project lead new investment propositions (Mifid 1):
Lead a company-wide project team, reporting to the board, for designing, building and implementing a new investment service offering. Countered an industry disrupting change in regulations (Mifid 1) resulting in a provision ban, which would result in a 25% decline of income; next to role as Marketing Director 

• 10% increase in income (instead of 25% loss of income). 
• Improved operational efficiency by 20 % for investment advisors. 
• Increased customer satisfaction by 15%.

okt 08 - jun 10

Board member & Managing Director Marketing & Communications:
As member of the managing board of MeesPierson, rebuild the organisation and customer trust after Fortis collapse. Spearheaded all initiatives related to marketing, client and internal communications and sales management in atmosphere of crisis. Supervising a team of 20 professionals. 

• Through pro-active customer and intensive internal communication following the Fortis collapse, ensuring stabilization and growth of MeesPierson, beyond pre-crisis watermark by March ‘09. 
• Received Best Private Banking award from Euromoney in 2010.

jan 08 - okt 08

Fortis Merchant Banking
Global Head of Communications:
Reorganise and integrate the global communication department and lead all communication initiatives for merchant banking, amongst others the integration with ABN AMRO bank.

jan 07 - jan 08

Fortis Merchant & Private Banking
Director Business Development:
Lead the marketing & business development initiatives for commercial banking and private banking; align marketing strategy to the global strategy.

jan 05 - dec 06

Theodoor Gilissen Bankiers
Director Concepts & Solutions:

jan 04 - jan 05

Theodoor Gilissen Bankiers
Director Business Development:

jan 02 - jan 04

Senior Marketer:

jan 00 - jan 02

ABN AMRO Global BancAssurance Team
Senior Project Manager:

jan 97 - dec 99

ICSB, Marketing & Strategy Consultancy
Marketing & Strategy Consultant:




Creating Shareholder Value through Financial Management Wharton - University of Pennsylvania – Philadelphia, USA 2000
Emerging Leadership Development Programme Columbia University – New York, USA 2002
Digital Marketing Strategy & Social Media Nyenrode Business University 2015



Nederlands Moedertaal
Engels Uitstekend
Frans Goed
Duits Basis

Overige vaardigheden

Areas of Expertise 
• Marketing Strategy, Planning & Analysis 
• New Product & Channel Development 
• Client Satisfaction & Acquisition 
• Process Re-structuring 
• Digital Platform Creation 
• Data driven & agile working 
 • ATL & BTL campaigning 
• Team Management & Employee Engagement 
• Issues Identification & Resolution 
• Effective Communication 
• Change Management 
• Crisis Management


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