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Marketing, Sales & Communicatie > Gevonden Interim professional(s) > Geselecteerde professional
 
Curriculum Vitae

Vraag NAW gegevens aan
 
Adres Op verzoek   Indicatief uurtarief € 85
Postcode Op verzoek   Bedrijfsnaam Op verzoek
Woonplaats Rotterdam   Nationaliteit Nederlandse
Geboortedatum 23 dec 73   Beschikbaar 01 feb 12
E-mailadres Op verzoek   Uren per week 40
Telefoon Op verzoek   VAR verklaring VAR-WUO
Profiel
Op verzoek
Een ervaren FMCG marketeer die heeft gewerkt als product- en brandmanager, channel- en trademarketeer.

Ik leerde het vak in de praktijk bij Unilever en werkte daarna een aantal jaar bij Coca-Cola. In 2011 werkte ik interim voor Sara Lee/ Douwe Egbert en als categorie manager voor Tetra Pak.

Ik weet snel intern en extern relaties te bouwen, een plan van aanpak te maken en heb altijd een eigen visie. Ik beschik over een sterk conceptueel denkvermogen, ben creatief en heb een pragmatische manier van werken.

 

Opleidingen       Diploma
Small Business Hogeschool Rotterdam 2000 HBO Afgerond
Nima Generieke Marketing B NIMA 2007 Post HBO Afgerond

 

Werkervaring
 
Specialities
Marketing (B2B and B2C), Trade Marketing, Category Management, Channel Marketing, Brand Marketing, Product Management, New Business Development, Concept Development, Marketing Services.



Self Employed Jan 2011 - present

A.I. Trade Marketeer at Douwe Egberts Coffee Systems B.V. Sep - Dec 2011
• Responsible for one major campaign and the introduction of Cafitesse Smooth Roast (liquid coffee);
• Responsible for the new contact strategy including the launch of a new Customer Extranet;
• Working in close cooperation Trade Partners like Sligro, Makro and our Preferred Dealer network.


A.I. Category Specialist at Tetra Pak B.V. May - Oct 2011
• Category responsible for data analyses and trade stories concerning Juices, Nectars-Still Drinks and Food;
• Projects include leading: Consumer Research and New Business Development projects.



Coca-Cola Enterprises Nederland B.V. June 2008 - Jan 2011

Marketing Manager Energy & Capri-Sun Dec 2009 - Jan 2011
• Marketing (budget) responsible for the brands Monster Energy and Capri-Sun;
• Responsible for presenting and defending the interests of CCE-NL at international meetings;
• Advising stakeholders about new initiatives, line-extensions based on business- and consumer insights;
• Responsible for in- and external marketing communication (B2B & B2C) and execution of brand plans through the HOME & OOH sales teams;
• Realised a successful national campaign, combining a new on pack mechanism with an online campaign (SEA & Social Media) for Monster Energy;
• Inventor of ‘Can Caps’: Beverage can with a pull tab an element provided near the pull tab. The patent was granted on behalf of Coca-Cola Enterprises Nederland B.V. (Patent nr 2,004,639)


Channel Marketing Manager Foodservice June 2008 - Dec 2009
• Marketing and budget responsible for the Foodservice channel: At Work, Education and Health;
• Developing sales tools, trade concepts and the new company stand for trade shows;
Special Projects: ‘Hydration’
• Developed and launched the hydration concept ‘Drink voldoende, Drink op tijd’. The brands Chaudfontaine, Aquarius and the three Coca-Cola’s leveraged on the hydration message and the new created icon that was activated in outlets nationwide and through online channels;
• The caterer ‘Compass’ adapted the concept and icon within its corporate identity;
• The concept was awarded the Shops OOH price for the ‘Best Concept Introduction of 2009’.
 


Dutch Film Works B.V. May 2007 - June 2008

Product Manager House of Knowledge May 2007 - June 2008
• Responsible for Special Interest DVD and Book concepts of National Geographic & Discovery Channel;
• Responsible for NPD from idea to launch, supervising a marketing assistant and an intern;



Unilever Nederland B.V. Oct 2000 - Jan 2007

Product Manager, Unilever Foodsolutions Jan 2005 - Jan 2007
• Responsible for the product groups Smoked Meat and Cream; the brands Unox and Blue Band;
• Project management from A to Z: Development of marketing strategies. Coordination with all disciplines
(R&D, Planning, Finance, QA & Legal, Sales).
• Successful re-launch and line-extensions for Blue Band Cream;
• Realised a large, impactful consumer campaign in the Out-of-Home for Unox;
• Completed a feasibility study for a salad concept in Petrol; Bonduelle Fresh Salads with Calvé Dressing;
Special Projects: Project leader ‘Ready To Serve U’
• Leading a multidisciplinary team of 5 professionals during a period of 7 months;
• Realised pack modernization of over 250 sku’s for dozens of brands.


Field Consultant Operations Branded Concepts, Unilever Foodsolutions April 2003 - Jan 2005
• Responsible for concept execution for the branded concepts of Conimex, Bertolli and Unox;
• Training and advising outlet staff, setting up loyalty programs;
• This was a new role that is now accepted as a surplus value within the Sales organization.


Marketing Assistant, Corporate HR April 2001 - April 2003
Assistant Expatriation, Corporate HR Oct 2000 - April 2001
 
Talenkennis
Nederlands Moedertaal
Engels Uitstekend
Duits Goed

 

Automatiseringkennis
Office Uitstekend

 

Cursussen
Value-Based Business (Sales Process/ Negotiations) Privilegium Group 2011 (2 days)
XLeratePlus - Introduction Courses SymphonyIRI Group 2011 (1 day)
Basic Nitro - Introduction Courses ACNielsen 2010 (1 day)

 

Specialist skills
FMCG - Foods/ Drinks (OOH) Innovation/ Product Development/ New (Branded-)Concepts

 

Overig
Field hockey (several years on national level), photography, film, sailing, travelling and bird watching
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